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Writers Bloc

May 2012







Reaping Rewards of Repositioning
Companies are increasingly opting for Repositioning as it allows them to move a product to a different place in the minds of consumers
Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind – a book that revolutionised the world of marketing. But times have changed, competit.... Read More

Leadership is timeless and universal
Prof. Jack Denfeld Wood (FACULTY- Leadership & OB, imd business school) tells Sayani sinha roy how the essence of leadership is essentially timeless
Professor Jack Denfeld graduated from Colby College and studied MA social psychology at Syracuse University, followed by an MA, MPhil, and PhD in organisational behaviour at Yale University. Prior to .... Read More

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