SAJITH ANSAR FOUNDER & CEO, SPICE HOLDING GROUP Make it Big! Sajith Ansar (Founder & CEO, Spice Holding Group) is driven by passion to give a new direction to the thinking of his patrons, finds diana fernandes Issue Date - 01/03/2013 |
 When strong determination speaks ‘I want to make it big’, it makes for an inspiring story of a man who introduced creative space into the corporate world. Mr. Sajith Ansar, made a success story by deeply comprehending the business scenarios in different countries around the world. Armed with only 10 years of experience, this man has emerged as a true winner. Mr. Ansar works as a thought partner to give a new direction to the thought processes of his patrons. It is his far-sighted vision that gives shape to brands adored by people. His company Idea Spice made a tangible inception in 2002, through which his creative designs and professional attitude earned a credible eminence. Through his experience of designing and brand building, various organisations have accomplished a successful position in the market. His designs and marketing strategies aim to impart a different outlook in every brand that he creates. It is never the size of the project that appeals to him; rather it is the quality that allures him. Drawing inspiration from Steve Jobs, he does not believe in market research but in making an experience worthy enough to be cherished. From Richard Branson, he has learnt to enjoy work while making it lively. His office boasts of fun environment, where all his employees work like a close-knit family. He truly understands that creativity cannot be sustained under pressure, so he does not want his employees to work till late at night. His company has been established as a small company, where employees form a big family, but its systems, processes and growth plans make it a global player. Each brand that he crafts is a witness to his passion for his work. While striving for improvement, he takes each day as an opportunity to achieve something new. He designs his every brand with an aim to fulfil the needs of his clients’ patrons. Also with an aim to disseminate his talent and knowledge amongst youth, he delivers lectures at IIM, NID, and EMDI on a regular basis. In the current era, when everyone is up for only success stories, Mr. Ansar wants to learn the science of failure. In an endeavour to design, manufacture and retail innovation, this man has come a long way. Today, it is his vision to see every business use design as its venture capital currency. |
Parul Chugh
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